Seduction, the process whereby one person deliberately entices another to engage in sexual behavior.[122] This behavior is one that the person you are seducing would not usually do, unless sexually aroused. Seduction can be seen as both a positive and a negative. Since the word seduction has a Latin meaning, which is "to lead astray" it can be viewed negatively.[123]
Evolutionary perspectives on human coupling, reproduction and reproduction strategies, and social learning theory provide further views of sexuality.[7] Socio-cultural aspects of sexuality include historical developments and religious beliefs. Examples of these include Jewish views on sexual pleasure within marriage and some views of other religions on avoidance of sexual pleasures.[8][page needed] Some cultures have been described as sexually repressive. The study of sexuality also includes human identity within social groups, sexually transmitted infections (STIs/STDs), and birth control methods.
The pleasure of sex arises from many factors including the release of neurochemicals such as oxytocin and dopamine, which flood the system during orgasm, as well as the sense of connection communicated by touching, massaging, and cuddling. Given the enormous variability in activities that people find arousing, there is no one way to be sexual. Men are especially stimulated by visual imagery, and about 90 percent of young men report using pornography with some regularity, often because they lack a partner or don't know how to bridge the differences in sexual appetite and interest that can occur between partners in the absence of discussion of their sexual pleasures. Many people engage in behaviors that were once perceived as atypical, such as dominance play and anal intercourse. Researchers know that flexibility in sexual repertoires is healthy and generally enhances relationships; they regard a specific behavior as problematic only when it creates harm or distress for one or both partners or when the behavior is compulsive—that is, it becomes the only means of arousal. "Sex addiction" is a label often used to suggest excessive interest in sex, but studies show it may be more related to the moral/religious environment in which a person lives.